Located in Walterboro, SC, the LaTrice D. Ferguson School of Nursing Assistants (LDF CNA) has been training nursing assistants since 2016. Currently, the company's marketing is through simple social media posting and word-of-mouth; however, this is a barrier to future growth. LDF CNA engaged NCGrowth to help them develop a formal marketing campaign to reach more potential students with an interest in healthcare careers. The detailed marketing plan included market segmentation and a competitive analysis of the career opportunity.
Founded in 2021 and headquartered in Winston-Salem, Bella Sol Medical Spa focuses on fostering self-care by delivering top-notch, customized, medical-grade services tailored to enhance the well-being and vitality of its clientele. In an effort to attract investments and boost revenue, Bella Sol Medical Spa requested support from NCGrowth on a comprehensive business plan. This plan identifies Bella Sol's strengths and competitive advantages, and provides an overview of the market landscape, including an analysis of top competitors. UNC Kenan-Flagler MBA candidate Yiwen Lin, an NCGrowth analyst, collaborated with Bella Sol owner Jalissa Grier on this project, with additional input from a professional wealth analyst who acted as an external reviewer.
ENC96RADIO, Greenville's emerging community radio platform, stands at a crucial juncture. While its grassroots appeal and community-centric vision hold immense potential, the internet radio station grapples with two significant challenges. Firstly, its self-funded model poses constraints on growth initiatives, content quality, and technological advancements, making sustainability an uphill battle. Secondly, differentiation in an industry crowded with giants like Sirius XM Radio Inc. and iHeartMedia, Inc., as well as other local competitors, is imperative. The station's task is not merely to exist as a community radio, but to craft a unique value proposition that resonates deeply with Greenville's residents, ensuring loyalty and regular engagement, all while transitioning from a self-financed passion project to a financially sustainable community cornerstone.
The town of Garysburg, located in Northampton County, NC, aims to revitalize its old elementary school by transforming it into a mixed-socioeconomic development hub. This project seeks to provide employment opportunities, educational resources, and foster social and economic growth for the community. NCGrowth analyzed diverse revenue streams and effective cost-management strategies to ensure long-term value for the town. NCGrowth analyst and UNC Kenan-Flagler MBA candidate, Rex Chauhan, developed a robust financial model that projected revenue streams, analyzed costs, and estimated returns on investment. NCGrowth also identified key personnel roles, and qualifications, and provided job descriptions.
Only about 30 historic Black towns exist today. Activists are working to turn the tide. NCGrowth executive director, Mark Little, joins other experts in exploring ways to help Black Communities survive and thrive.