As an avid shopper, Cristina has always been fascinated by the intersection of marketing, consumer loyalty and culture. Before business school, she worked in market research for 4 years at a custom research company MaritzCX. There she conducted online survey programs designed to measure customer satisfaction to inform marketing and operations decisions. In creating analyses and data visualization, she helped Fortune 500 companies understand the gaps in their brand promise and customers’ needs and expectations. Her career aspiration is to utilize her past experience and her Kenan-Flagler MBA to contribute to the community by creating meaningful, engaging customer experiences and driving a brand that empowers people.