Haand was started in 2012 by two high school friends who had a common love for pottery. Chris Pence and Mark Warren are passionate pottery artists who produce contemporary tableware and products for homes, restaurants, and hotels.
Haand has made its presence in the B2B space with a thriving business in the hotels and restaurants category. Top Chefs require perfect plates for their perfect dishes and Haand has contributed to creating a unique and memorable experience for diners. Haand tableware can be found across the country from Seattle to Charleston. Haand is now looking to replicate its B2B success in the retail space by accelerating its reach.
NCGrowth’s biggest goal has been to enhance the reach and discoverability of Haand products within the already flourishing market size of tableware. The focus areas of the project have been:
Competitive Benchmarking: We have taken a deep dive to understand the initiatives the industry has been taking to seize the market. We will be conducting a market research program to understand the target audience values. It will help us inform Haand about required product innovation, means of communication and pricing.
Shashwat Mittal, Khalid Syed and Ishaan Malhotra are NCGrowth Analysts and MBA candidates at UNC’s Kenan-Flagler Business School.