Big Boys Kitchen (BBK) Catering is a catering company operated and located in the territory of Lumbee Tribe of North Carolina. The co-owner and CEO of the company, Patrick Dial, has extensive experience catering local events, church events, weddings, school events, and other private functions. The menu offering includes a variety of BBQ options with a local NC flavor. Pat asked NCGrowth to support their efforts to expand their offerings and establish an online presence. NCGrowth provided a competitive analysis and audit of BBK’s online marketing presence. Based on these insights, a strategic roadmap was developed which included a plan to separate the menu into three segments (corporate events, festivals, and private dinning) as well as develop dynamic and engaging online presence through the integration of a robust social media strategy and a user-friendly website. Deliverables included a new website, actionable recommendations, industry data analytics, and a forward-looking content strategy. Expanding the recent catering contract with the military and re-engaging current customers with the new website and social media presence are immediate next-steps. While working directly with Pat, NCGrowth analyst and Kenan-Flagler MBA candidate, Yvan Koudinov, learned a great real about the Lumbee Tribe and the catering business in general.
